asghistory.blogg.se - Gotham font google

It should not be used for body copy or websites. Liberator is an all-uppercase font recommended for use in headlines for advertising, billboards and other display-type content.

This sturdy typeface will add a striking sense of nostalgia to designs and may be appropriate for certain audiences and communications. Liberator is a bold and condensed typeface with a traditional, yet contemporary, appeal. GARAMOND - regular/bold (3 styles available) When Garamond is unavailable, Times New Roman is the next most appropriate option. The primary sans serif font family for MSU is Garamond. GOTHAM - thin/book/bold (16 styles available)Ī serif typeface may be more appropriate in limited contexts that call for more traditional or formal design. To learn more, refer to the MSU Web Standards.

The recommended typeface for use on MSU websites is Gotham, which has been licensed for units to use on MSU websites.

Gotham Narrow is particularly useful for text, lists and bullets.

In designs that allow for airy negative space around the headline, thinner versions of the Gotham typeface are effective, including Gotham Book and Gotham Thin.

Gotham Bold or Gotham Ultra work well to distinguish headlines set smaller from text and subheads in the same font.

All uppercase is preferred for headlines.

It is recommended for subheads because of its clarity.

Gotham may be used in both headlines and text.

Gotham has many weights and is appropriate for almost any application. Gotham is the only typeface approved for use in the ‘Part of’ campaign. Approachable and modern, yet classic, it evokes MSU's open, collaborative and forward-thinking approach to solving problems and providing opportunity. Gotham has been an essential part of MSU's brand identity for more than a decade. To obtain licensed brand fonts, submit the name of the unit and individual user to or call 51.

Our primary and secondary typefaces have been chosen to convey both the optimistic, forward-thinking tone of the university as well as to connect to our history of excellence and impact. Typography choices say a lot about an organization.